When empathy and passion fuel your work, you can’t fail. That’s why they’re at the center of Jeni Asaba’s life, both in and out of the office. A recognized Community Manager of the Year (2021), Jeni’s responsible for the Community strategy at Jamf, a global technology company. She oversees Jamf Nation, the world’s largest online community of Apple-focused IT admins, and Jamf Heroes, a highly engaged, passionate group of Jamf Nation members.
In her role, Jeni focuses on the core of Jamf’s success, its customers, through creative and personable approaches. She shares interests (travel), fears (crocodiles), and weaknesses (baked goods) with her customers in a variety of ways to forge genuine connections and trusted relationships. Keeping every customer in mind, Jeni maintains a global focus and infuses cultural considerations throughout all facets of her work.
After her passion for people drove Jeni to begin writing for her hometown’s newspaper at the age of 12, she worked as a reporter at newspapers in Wisconsin, Iowa, and New York before moving back to the Midwest. Residing just outside of Minneapolis, Jeni continually does her small part to make the world a better, brighter place. She is the founder of the nonprofit Project Prom and co-founder of the nonprofit Building for Bridget (Google them for a bit of inspiration).