Bringing the Megaphone to the Voice of the Customer

A session by Cate Vanasse
Head of Customer Marketing, Cisco

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About this talk

Customer insight is the key to evolving and improving your business but how do you make sure you are truly listening? Join this session to learn about the journey to turn up the volume on customer voice in a centralized and scalable way. Key takeaways include, how to:

  1. Identify and align with owners of customer feedback channels across the business
  2. Map out a path to centralize customer insights and make them discoverable and actionable to all employees
  3. Build a strategy to close the feedback loop with customers in a meaningful way

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