Customer Marketing, All Grown Up: Integrating All Customer Advocate Motions into a Comprehensive Vision

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About this talk

There are many ways that customer advocates can, and should, be included in how we convey our solution success stories to prospective customers and expand relationships with existing customers.

In this session, David Sroka of Point of Reference leads a Q&A with Johanna Rogers, Brittany Mullen, and Lisa Kaspari from Genesys Cloud Services about their elegantly integrated (and impactful!) program that includes their online customer hub, reference management, advisory boards, reviews, content, customer engagement and more.

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