Fireside Chat: How to Build Your Brand Through Customer Storytelling

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About this talk

In this session, you’ll learn how to turn customers into brand storytellers and how to leverage customer success stories to attract, engage, and convert prospects into raving fans (or in Salesforce’s case: Trailblazers). Through a customer case study, these experts will share their strategies and best practices to:

  1. Drive internal alignment with account teams to identify and champion your most compelling customer stories
  2. Position tailored marketing partnerships that excite and delight your customers
  3. Get the most juice out of your (marketing) squeeze by scaling customer storytelling across integrated content and campaigns

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