Meaningful Metrics That Matter: How to Transform Your Customer Programs into Strategic Assets that Impact Business Growth

A session by Kevin Lau
Global Head of Customer Advocacy, Adobe

Register to watch this content

By submitting your email you agree to the Terms & Privacy Statement
Watch this content now

Topics covered by this talk

About this talk

If you’ve ever struggled with turning those “fuzzy numbers” into real, quantifiable metrics that rival the ROI of your demand gen colleagues, then you’re in luck. During this session, you’ll learn how to go from order taker to strategic leader in your organization by measuring the true value of your customer programs. We’ll discuss things like:

  1. Your roadmap for measuring your programs from start to finish

  2. How to align your goals with leadership priorities

  3. Who to engage to help you integrate your Martech stack

  4. How to earn a seat at the table

  5. How to attain more headcount and budget

  6. How to ultimately become indispensable within your org

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Learn from amazing companies like these


Proudly supported by

Want to sponsor this event? contact us.