Meaningful Metrics That Matter: How to Transform Your Customer Programs into Strategic Assets that Impact Business Growth

A session by Kevin Lau
Global Head of Customer Advocacy, Adobe

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About this talk

If you’ve ever struggled with turning those “fuzzy numbers” into real, quantifiable metrics that rival the ROI of your demand gen colleagues, then you’re in luck. During this session, you’ll learn how to go from order taker to strategic leader in your organization by measuring the true value of your customer programs. We’ll discuss things like:

  1. Your roadmap for measuring your programs from start to finish

  2. How to align your goals with leadership priorities

  3. Who to engage to help you integrate your Martech stack

  4. How to earn a seat at the table

  5. How to attain more headcount and budget

  6. How to ultimately become indispensable within your org

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