If you’ve ever struggled with turning those “fuzzy numbers” into real, quantifiable metrics that rival the ROI of your demand gen colleagues, then you’re in luck. During this session, you’ll learn how to go from order taker to strategic leader in your organization by measuring the true value of your customer programs. We’ll discuss things like:
Your roadmap for measuring your programs from start to finish
How to align your goals with leadership priorities
Who to engage to help you integrate your Martech stack
How to earn a seat at the table
How to attain more headcount and budget
How to ultimately become indispensable within your org
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